Isabelle Roughol – The J junkie

The tribulations of a young journalist and writer looking for work

Struggling with declining ad revenues? Let readers pay for ads

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Here is the most nonsensical thing I’ve read this week. The Tucson Citizen raised the price of the paper in newsstands from 35 cents to $1.50 on Thanksgiving day. If the 430 percent hike wasn’t outrageous enough, the justification behind it sure is.

“The one-day price change from 35 cents, which does not affect subscribers, reflects the value of the giant-sized advertising load that day’s newspaper will carry,” according to a note to the readers in Thursday’s expensive edition. In short, the Citizen is applying to non-subscribing readers the cost of having in the paper that day at least five advertising subsections — you know, those things you immediately throw in the recycling bin. And here I thought advertisers paid for their advertising.

Here’s the final straw: “Besides all normal content, the Citizen’s Thursday edition will carry at least five dozen special advertising inserts to help people begin planning their holiday shopping,” the note goes on. Dear readers, know that ads are a favor to you, a public service really, to make you into more informed consumers. Seriously.


Written by Isabelle Roughol

Monday, 26 November, 2007 at 22:48

Posted in Media business

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